Guide

Guide to active ingredients

A rundown of the most popular active ingredients in Korean skincare — what they do and who they suit.

Niacinamide

Evens out tone, minimizes pores, strengthens the skin barrier. Suits almost every skin type and pairs well with most other actives.

Calms irritation and redness, speeds up skin recovery. A must-have for sensitive, reactive skin.

Stimulates regeneration and skin elasticity, often used post-procedure and in anti-aging routines.

Speeds up cell turnover, smooths fine lines, refines texture. Introduce gradually and always wear SPF during the day.

Signal skin to produce more collagen, boosting firmness. Work well combined with other anti-aging actives.

Restore the skin barrier and lock in moisture. Especially important for dry or compromised skin.

Holds water in the skin for instant hydration. Suits every skin type.

BHA works inside the pores — good for oily, blemish-prone skin. AHA exfoliates the surface — helps with dullness and uneven texture.

Not sure which ingredient is right for you? Message us on WhatsApp — we'll help you find the right routine.